Deepa Aswani — Content Leader & Strategist

About

Building the systems that help engineers and organizations communicate clearly.

Deepa Aswani is a Senior Director of Content Experience at Salesforce, where she leads a 45-person team of writers, content strategists, and managers. Her work spans the full spectrum of enterprise content — from customer-facing documentation to internal engineering enablement — for flagship programs including Agentforce, Hyperforce, and Missionforce, Salesforce's initiative in partnership with the U.S. government.

Over 24 years, Deepa has brought her expertise to some of the world's most consequential technology organizations — including Oracle, eBay, Adobe, and Salesforce — shaping how complex systems are documented, taught, and understood at enterprise scale. Her career spans individual craft, team leadership, and executive strategy across two continents.

She is a published technical editor, having contributed developmental edits and content direction to four professional titles in PHP, Apache, and MySQL published by Wrox and PacktPub — a reflection of her longstanding commitment to knowledge transfer and the craft of clear technical communication.

Deepa is a natural relationship builder — someone who instinctively sees what makes each person on a team unique and works to bring out their best. She leads through genuine connection, empathy, and the ability to find common ground across engineering, operations, and executive stakeholders. She is equally known as an ideas person and a catalyst: the one in the room who generates the fresh angle, then moves swiftly to make it real.

Career Highlights

74%

productivity gain in time-to-first-draft via the AI-CDK

94%

increase in content verification against the Salesforce style guide

90%

CSAT rate among engineering teams using the AI-CDK toolchain

~75%

agent resolution rate improvement — from mid-20s% to upper-70s%

100%

of content review costs eliminated via automated, instant edit recommendations

Featured · The Prompt Newsletter

A company-wide AI newsletter reaching 80,000+ employees — recognized by the Salesforce Office of the CEO, who requested direct delivery.

T&P

65%

Strategy

70%

Sales

76%

Marketing

57%

Office of CEO

83% ✦

Open rates by organization

Experience

24 years of content leadership,
across two continents.

Aug 2024 – Present

Salesforce

Senior Director, Content Experience

Leads a 45-person team of writers, content strategists, and managers delivering customer documentation, internal content strategy, and engineering enablement across Agentforce, Hyperforce, and Missionforce — Salesforce's initiative in partnership with the U.S. government.
Partners with Infrastructure and Operations executives and 5,000+ engineers to generate content for the 22,000-person Technology & Product organization, spanning 50,000+ users across platforms.
Launched a unified documentation platform built on Markdown and GitHub, consolidating 400+ runbook repositories and 80+ service documentation repositories into a single content platform — driving measurable increases in developer adoption and content creation across the company.
Integrated AI-based search tooling into the platform UI and curated top internal content sources to eliminate noise — ensuring engineers reach accurate, authoritative content at the moment of need.
Partners directly with the Developer Experience (DX) organization to reduce developer support costs across the infrastructure paved path, application paved path, and the full SDLC — enabling service owners to onboard and operate with minimal support overhead.
Converted 10% of the team into dedicated AI experts who partner with engineering teams across T&P to provide content strategy guidance, curate knowledge bodies, and drive Agentforce resolution rates from the mid-20s% to the upper-70s%.
Forms a core pillar of Salesforce's developer enablement and change management machinery alongside the Training organization and Agile Coaches — a tripartite model where Training owns education, Deepa's team owns content, and Agile Coaches own behavioral transformation — together driving the pace of developer adoption and organizational change across the company.

Signature Initiative · 2025–Present

AI-CDK, Content Toolchain Modernization & Company-Wide AI Enablement

Conceived and led development of the AI-CDK (AI Content Development Kit) — a purpose-built toolchain that fundamentally modernizes how Salesforce's 22,000-person Technology & Product organization authors, reviews, and publishes content at scale.

Championed a Docs-as-Code movement that transitioned the full organization to a Markdown/Git-based authoring model, putting Salesforce's content infrastructure on a foundation of AI-readiness no other internal knowledge management system had previously achieved.

Redesigned the Content Development Lifecycle (CDLC) end-to-end — introducing AI-assisted drafting, automated style guide verification, and instant review recommendations — eliminating 100% of traditional review costs and collapsing the review SLA from 24 hours to immediate feedback.

Partners with the Developer Experience (DX) organization to directly reduce support costs across the infrastructure and application paved paths and SDLC — making it easier for service owners to onboard, operate, and self-serve without escalation.

Launched an AI Center — a curated internal content hub delivering AI enablement resources for all 80,000+ Salesforce employees, with content tailored to the specific tools engineers use internally, including Cursor, Claude, Gemini, and Notebook LM.

Created and launched The Prompt, a company-wide newsletter reaching all 80,000+ employees with updates on both product growth and internal productivity enablement. Its impact was recognized at the highest level — the Salesforce Office of the CEO requested the newsletter be delivered directly to them, with an open rate of 83% from that office alone.

Operates as a core pillar of Salesforce's developer enablement and change management ecosystem alongside the Training organization and Agile Coaches — a deliberate tripartite model where Training owns education, Content Experience owns the knowledge layer, and Agile Coaches drive behavioral transformation — together forming the machinery that keeps one of the world's largest technology organizations moving at speed.

74%

reduction in time to first draft

94%

increase in style guide verification

90%

CSAT from engineering teams

100%

of review costs eliminated

Sept 2018 – Aug 2024

Salesforce

Manager / Sr. Manager / Director, Content Experience

Hired, coached, and mentored writers, strategists, and managers across multiple geographies.
Led service operations documentation uplift for air-gapped Hyperforce deployments — covering runbooks and playbooks across 100+ services, 1,800+ management-plane tools, Tier 4 support, and business operations.
Managed knowledge management platforms (Confluence, Stack Overflow) and executive communications for the Engineering organization.
Owned admin, end-user, and developer content for the core Salesforce app and platform.

Dec 2011 – Sept 2018

Salesforce

Senior / Staff / Lead Technical Writer

Wrote content and strategy for multiple products including Search, Chatter, Experience Cloud, Productivity, and Core Engineering / DevOps.
Led the zero-downtime migration to a new authoring tool (oXygen) across an entire release cycle.
Developed and delivered the Inkslinger hands-on writer workshop for new hires, trainers, and acquired teams for 4+ years.

Oct 2009 – Dec 2011

Cognizant

Project Manager / Sr. Program Associate

Led cross-functional review of developer touchpoints in eBay's next-gen developer platform, identifying UX gaps and improvement opportunities.
Created eBay's internal developer portal for current- and next-gen platform tools.
Managed content strategy, communications, and releases for eBay ProStores.

Aug 2007 – Dec 2008

Collabis

Project Lead / Trainer / Writer / Editor

Planned content strategy, scope, training, and staffing for key clients including Adobe and Varian.
Developed and delivered DITA/XML training to a team of 18 writers and 5 editors.
Created content strategy, style guides, and templates adopted across Collabis and its clients.

Aug 2004 – Jul 2007

Oracle, India

Senior Technical Writer / Editor

Wrote and edited documentation for Oracle Database and Oracle Identity Manager.
Helped implement editing standards and trained writers and editors on the India team.

May 2003 – Dec 2003

Tata Interactive Systems

eLearning Content Developer

Created and reviewed training content for Thompson NETg and University of Phoenix.

Jul 2002 – Aug 2004

Wrox · J. Wiley
PacktPub

Technical Editor & Developmental Contributor

Edited and proofread technical content for multiple publishing houses including Wrox Publications, J. Wiley, and PacktPub — covering professional titles in PHP, Apache security, web services, and MySQL.
Provided developmental edits and content suggestions across four published titles, working with a global community of authors to shape structure, clarity, and technical accuracy.
Built a foundational expertise in technical communication, editorial standards, and audience-focused content that has informed every role since.

Deepa
Aswani

Building the systems that help engineers and organizations communicate clearly.

24 years of content leadership,
across two continents.

Technical editor &
developmental contributor.

Peer-recognized.
Leadership-endorsed.

Leading with purpose,
beyond the workplace.

Let's connect.

DeepaAswani

Building the systems that help engineers and organizations communicate clearly.

24 years of content leadership,across two continents.

Technical editor &developmental contributor.

Peer-recognized.Leadership-endorsed.

Leading with purpose,beyond the workplace.

Let's connect.

Deepa
Aswani

24 years of content leadership,
across two continents.

Technical editor &
developmental contributor.

Peer-recognized.
Leadership-endorsed.

Leading with purpose,
beyond the workplace.